Representation of a Dynamic Model to Explain the Consumption Pattern in Iranians’ Urban Life Style

Document Type : Original Article


1 Phd Student in Cultural Management and Planning, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran

2 Professor, Department of Industrial Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran

3 Associate Professor, Department of Cultural Management and Planning, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran

4 Associate Professor, Department of Religions and Mysticism, Faculty of Humanities, Yadegar-e-Imam Khomeini (RAH) Shahre Rey Branch, Islamic Azad University, Tehran, Iran


Consumption is a dynamic process that is inextricably linked to lifestyle and may be considered the most important aspect among the variables and components of modern citizens' lifestyles. This article investigates and categorizes the consumption patterns of Iranian urban families. Our hypothesis is that consuming is a dynamic process, which we illustrated by utilizing the systems dynamics method through Vensim software capabilities. We established the problem and presented our dynamic hypothesis inside it while using this program to execute dynamic modeling procedures. Then, after investigating the many parts of the problem, and while recognizing the effective variables and developing a subsystem diagram, we give a causal loop diagram to explain the currents in this model. In the next step, we created nine scenarios by sketching a state-flow diagram and modeling. These scenarios were generated using the sensitivity analysis approach, from which we gathered data on the consumption patterns and lifestyles of urban families in Iranian society, and finally, we presented ideas and suggestions. Except for biological consumption, which is naturally the first priority of consumption among urban families, the results of this article and the derived model show that the situation of other consumptions is nearly the same, and the curves of media consumption and cultural consumption are higher than other costs. This means that when the economy improves, such consumption will rise even more.


Main Subjects

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Volume 3, Issue 1
May 2022
Pages 33-47
  • Receive Date: 15 November 2021
  • Revise Date: 06 February 2022
  • Accept Date: 16 April 2021
  • First Publish Date: 16 April 2022